‘SpongeBob’ Lands at Primark
New apparel and a café are now at select Primark locales in the U.K.
Retailer Primark and Paramount have expanded their partnership to celebrate 25 years of “SpongeBob SquarePants.” The retailer now has apparel ranges featuring characters SpongeBob, Patrick and Squidward on matching pajamas, nightwear, sweatshirts, shorts and character socks.
In addition, the SpongeBob Café has opened its doors in Manchester Trafford Centre, Birmingham and Braehead. The character is the latest to takeover selected Primark cafés, popping up in store until August.
In this latest partnership, fans can sample the famous Mr Krab’s Secret Sandwich, alongside other menu highlights inspired by the iconic show including a Pineapple Under the Sea bubble tea, Kelp Crunch waffle and Chum Wings, straight from Plankton’s The Chum Bucket.
“Our Partnership with Paramount continues to go from strength-to-strength,” says Sarah Jackson, director, license, Primark. “We know that our customers love our product collections from ‘PAW Patrol’ to our iconic ‘TMNT’ X Pizza Hut collaboration, so we’re thrilled to celebrate 25 years of this much-loved character with a new line of pajamas for all the family.”
“We’ve seen an amazing response from customers to our revolving café themes so far, so we’re delighted to reveal the next chapter with SpongeBob and Patrick in the limelight,” says Tim Kelly, director, new business development. “At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and give them more reasons to visit their local store. We hope our customers in Manchester Trafford Centre, Birmingham and Braehead love our latest offering, and keep an eye out for the next revolving theme later this year.”
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