SpongeBob Goes Pink in Oz

For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion in support of breast cancer research.

Throughout the month of October, which is breast cancer awareness month, a range of sleepwear labeled SpongeBob PinkPants will be sold through Big W Stores across the country.

A portion of all SpongeBob PinkPants pajama and nightwear sales will go toward breast cancer research projects to help NBCF achieve its aspirational goal of zero deaths from breast cancer by 2030.

“This is our fourth year supporting this great cause, and we hope that our SpongeBob PinkPants range can once again make a valuable contribution to funding breast cancer research projects,” says Claire O’Connor, director of consumer products, Australia and New Zealand, Nickelodeon Viacom Consumer Products.