SpongeBob Gets Some Hype

The line will be available in the Hype Store in Boxpark London and at additional retailers in select markets throughout the U.K., Europe and Asia beginning next month.

At launch, the line will include backpacks, hats, t-shirts and pants for women and men.

“Hype is an incredible brand and U.K. success story that has expanded internationally, so to partner with them on this line has been brilliant,” says Ron Johnson, executive vice president, Nickelodeon Viacom International Consumer Products. “The bold designs of the line really demonstrate the versatility of SpongeBob and the appeal that he and his friends hold for audiences of all ages and interests.”