Sophie la Girafe Stretches into New Categories

Following the successful launch of its web series, Sophie la Girafe has teamed up with a roster of licensees for branded merchandise.
License Global

April 27, 2018

Sophie la Girafe Stretches into New Categories

New partners include:

  • Stitch and Story for a DIY knitting kits in the U.S.;
    • Småfolk for baby bed linens and spring/summer layettes in 10 countries;
      • Marabout for a second edition of its “My Baby Album” as well as a cross stitch kit to create Sophie la Girafe embroidery in France;
        • Baby Love for a spring summer collection of ballerina and baby sneakers in France and Belgium; and
          • Trousselier for Sophie la Girafe nightlights, a musical box and magic lantern.

            Additional products are slated to launch at the end of year and the beginning of 2019.

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