Sonic Spins Back onto TV


Sonic the Hedgehog will return to television in his first-ever CG-animated series, co-produced by SEGA of America and Genao Productions and set to debut in fall 2014.

The new comedy series, “Sonic Boom,” is aimed at kids ages 6 to 11 and will debut first on Cartoon Network in the U.S. and Canal J and Gulli in France, with a global rollout to follow.

Sonic, who has already appeared in four TV series and more than 70 video games, will star in “Sonic Boom” alongside his sidekick Tails as they search for adventure and battle Dr. Eggman.

“Sonic is the star of the SEGA universe, and the stage is now set for him to shine like never before,” says Hiroyuki Miyazaki, chief content officer, Sonic, SEGA. “By teaming up with world-class partners in television animation like Cartoon Network, Genao Productions and Gulli, we’re ensuring that the Sonic legacy will be introduced to a new generation of children across the globe.”

Licensing for the new show will be spearheaded by Lagardère Active TV Licensing & New Business in France and SEGA in all other territories.

“On the new business and licensing side, we are proud and excited to handle the representation of Sonic, which counts among the leading characters loved by kids,” says Benoit Roque, head, Lagardere Active TV Licensing and New Business. “Thanks to our 360-degree platform, which includes digital activities, magazines, indoor parks and grass roots events, we will push Sonic and the consumer products to a new level.”

Lagardere Entertainment Rights will handle worldwide television and digital distribution for the series (excluding the U.S. and Asia, but including Japan), while

SEGA Corporation will manage Asia (excluding Japan) and Baily, Meir and McGregor will manage U.S. distribution through McGregor’s company Jane McGregor.