Sonic Races into Build-A-Bear

SEGA and Build-A-Bear Workshop have entered into a new license agreement, allowing the retailer to feature Sonic the Hedgehog.

April 6, 2018

Sonic Races into Build-A-Bear

SEGA and Build-A-Bear Workshop have entered into a new license agreement, allowing the retailer to feature Sonic the Hedgehog.

The Sonic the Hedgehog line will feature an online exclusive bundle comprised of a 17-inch Sonic plush figure, a plush gold ring wrist accessory and a limited edition Sonic print. The range will also include a Sonic furry-friend tee; a 13-inch, pre-stuffed Tails; and a Sonic 3 Special Stage Background Music digital sound ship.

Additionally, this is the first time SEGA characters have been offered at Build-A-Bear.

The Sonic the Hedgehog line is now available in the U.S. and Canada, and will be available in the U.K., Ireland, Denmark and Japan at a later date.

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