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April 6, 2018
SEGA Europe has partnered with fine art publisher Washington Green to pay tribute to Sonic the Hedgehog’s 25th anniversary.
The fine art collection will feature a diverse range of original work from a number of mediums including sculpture, painting and mixed media.
A selection of the original pieces will also be reproduced as signed, limited editions and retailed through Washington Green’s network of Castle Fine Art galleries across the U.K. Each piece will also include a certificate of authenticity, hand signed by Naoto Oshima, one of the found members and designers of the original Sonic franchise.
“Our goal when it came to Sonic’s 25th Anniversary was to celebrate, but also mark the occasion with a series of initiatives which take a unique view on what is one of the world’s most iconic video game characters,” says Jason Rice, director, brand licensing, SEGA Europe. “The Sonic licensing program is already well known for its art program but we wanted to really push the boundaries with this project. With Washington Green we have been able to create a one-of-a-kind collection for the franchise. They have given us access to some of contemporary art’s most celebrated artists not to mention a number of new up and coming talents. The result is a collection of truly stunning and innovative works from some of the finest painters and sculptors around today.”
The signed limited edition pieces are currently in development and will be launched in Castle Fine Art galleries across the U.K., Dec. 2.
“SEGA has had a huge impact on popular culture and no doubt, many of the artists producing work for this celebratory art collection grew up playing Sonic the Hedgehog themselves,” says Glyn Washington, founder and director, Washington Green Fine Art. “This collection will appeal to both art collectors and SEGA enthusiasts alike with each artist involved interpreting the gaming icon in their own style – showing a side of Sonic that fans won’t have seen before!”
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