SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.

Enjoy Brand Licensing will represent the brand in Spain and Andorra, while Popcorn Brand Activity will cover Portugal, Angola, Cape Verde, Guinea Bissau, Equatorial Guinea, Mozambique, São Tomé e Principe and East Timor.

Both agencies will work to support the brand and facilitate opportunities for the recently announced Sonic Boom project. For more details on Sonic Boom, click here.

“We’re thrilled to be teaming up with strong local agencies in both Spain and Portugal,” says Sissel Henno, head of brand licensing, SEGA Europe. “Enjoy Brand Licensing has a great track record in Spain and will be a very good fit for Sonic the Hedgehog. In Portugal, we’ll be working with Popcorn Brand Activity, who has a well-reputed portfolio of brands that they already represent. We’re confident that there are a lot of possibilities within the territory and that both agencies are well placed to help us realize this potential.