Snoopy Takes Over the Children's Aisle

Peanuts Worldwide has debuted a 25-piece Snoopy-themed collection at Mothercare stores throughout the U.K.

CPLG, Peanuts’ representative in the region, brokered the deal.

The Snoopy selection features baby apparel from Paul Dennicci; children's nightwear from Aykroyds; accessories including socks from Misirli; plush from Aurora; and shoes, bags and umbrellas from William Lamb. 

“Expanding the Peanuts presence in the baby and toddler demographic is an important part of our commercial strategy, and working with a beloved U.K. retailer such as Mothercare is a significant component of that strategy,” says Tara Botwick, senior director, international territory management, EMEA, Peanuts Worldwide. “The care that was put into the design of this program captures the sweetness of Snoopy and Woodstock that parents love."

“Each piece has an element of fun with padded and textured characters,” says Tania Bines, director, sales &merchandising, Paul Dennicci. “We endeavor to make each garment perfect, from the fabric choices right up to the finishing touches. Soft fabrics, sueded jerseys and brushed fleeces construct a comfortable and durable garment, yet the branded poppers and printed back necks add a premium look and feel to the collection. Adding to the premium feel, each swing ticket was designed to be exclusive and eye-catching for the customer.”

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