April 6, 2018
Peanuts’ popular character will appear on a variety of apparel pieces alongside the Levi’s logo.
The Levi’s x Snoopy Collection will include a range of men’s and women’s t-shirts, totes, beanies and more, and will showcase the beagle doing his signature happy dance, in his Joe Cool character and performing his lounge act alongside the Levi’s logo.
“Who doesn’t love Snoopy? Snoopy's own kind of personality and philosophy seems to have some kind of resonance with the sentiment of today as well,” says Jonathan Cheung, head of design, Levi’s. “Snoopy’s flair and his outlook on life since his debut in 1950 make him a natural partner for a timeless brand like Levi’s.”
The Levi’s x Snoopy Collection will be available for purchase at retailers worldwide and online at Levi.com.
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