Enpop will expand the popular feline’s presence in categories spanning apparel, toys and more.

ASIA–Endemol Shine Group has selected Enpop to represent the animated series “Simon’s Cat” for licensing and merchandising in South Korea.

The representation agreement marks the first market to launch “Simon’s Cat” licensing and merchandising in Asia and will span a host of categories including apparel, accessories, toys and beauty products.

“We’re delighted to become a part of ‘Simon’s Cat’ world,” says Kang Moonju, chief executive officer, Enpop. “Korea’s cat lovers are increasing each year, and have a strong tendency to mingle online and create social networking communities. This gave us confidence to introduce the most creative and widely-loved cat content brand in the world to the Korean territory.”

Enpop is also on board to manage and launch the brand’s Korean social media platforms to grow brand awareness in the region.

“‘Simon’s Cat’ is seeing incredible growth as it continues to find new audiences around the world across multiple platforms,” says Jane Smith, commercial brand executive, Endemol Shine Group. “We are delighted to partner with Enpop to offer an extensive range of products and new ways for our Korean fans to enjoy their favorite cat brand.”