In celebration of "Sesame Street’s" 45th anniversary in Australia, Russell Corp has teamed with Sesame Workshop to create a range of official Australian Football League Sherrin-branded footballs.
The deal was brokered by Haven Licensing.
Featuring Sesame Street characters Elmo, Cookie Monster, Oscar the Grouch and Big Bird, the character footballs are available in junior sizes. The line also includes club-specific footballs for Hawthorn and Port Adelaide.
Sesame Street Sherrin footballs are now available at Rebel sports stores and the Sherrin website.