Seltzer to Expand Peanuts ProductsSeltzer to Expand Peanuts Products

Licensing agency is on board to help expand the classic brand into the food and beverage category.

Peanuts Worldwide has partnered with the Seltzer Licensing Group to expand its presence in the food, beverage and health and beauty aid categories.

Under the terms of the agreement, Seltzer Licensing will work with Peanuts to identify and secure new licensees for the brand, building on Peanuts’ partnerships with top manufacturers such as Nestle, Johnson & Johnson and PEZ.

“Peanuts Worldwide believes now is the time to look to expand its presence in the food and drug aisle beyond what already successfully exists,” says Rosalind Nowicki, executive vice president, Peanuts Worldwide and Iconix Entertainment. “We believe that with their expertise in the food and beverage arena, Seltzer Licensing Group is the right partner to help us execute on this strategic vision.”

“Peanuts is truly a classic brand with tremendous appeal for all ages that members of the family can enjoy and share a wonderful experience with,” says Stu Seltzer, president and founder, Seltzer Licensing. “There are very few brands that reach both parents and children alike, and Peanuts and Snoopy are classic and a personal favorite that I still enjoy with my children. We are Seltzer Licensing Group are excited and honored to be working with such an iconic brand.”