SEGA Signs New Sonic Deals | License Global

SEGA Signs New Sonic Deals


SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.

Peelze has signed on to create vinyl wall sticker decals for the U.K., Eire and the Channel Islands; and Mask-arade is creating a Sonic mask that will be available at high street and online retailers later this year.

“The agreement with Peelze perfectly complements our existing home décor range. Sonic and his friends will look striking across bedroom walls and create a fun-filled environment for kids to engage with their favorite characters. The Sonic Mask from Mask-arade is great fun, and we know our Sonic fans will love donning the mask to imitate their favorite gaming hero,” says Sissel Henno, head of brand licensing, SEGA.