
The range of novelty and gift items will arrive at retail in the U.K. and Ireland beginning this month, with a full line of products in place by the summer.

“Sonic has a nostalgic sweet spot with adult fans who have fond memories of playing the games when they first came out over 20 years ago,” says Sissel Henno, head of brand licensing at SEGA Europe. “We are confident that the new range will be a hit with the fans.”
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