SEGA Plans Retro Sonic Range | License Global

SEGA Plans Retro Sonic Range

SEGA Europe has partnered with Half Moon Bay for a new range of retro gifting products featuring Sonic the Hedgehog.

The range of novelty and gift items will arrive at retail in the U.K. and Ireland beginning this month, with a full line of products in place by the summer. 

Featuring classic Sonic artwork, the range will include glassware, ceramics, coasters, keyrings, magnets, cushions, bags, stationery and laptop cases and sleeves.

“Sonic has a nostalgic sweet spot with adult fans who have fond memories of playing the games when they first came out over 20 years ago,” says Sissel Henno, head of brand licensing at SEGA Europe. “We are confident that the new range will be a hit with the fans.”