Kunihiko Tsuji, Sanrio’s chief operating officer, and Maxine Clark, founder chairman and chief executive officer of Build-A-Bear Workshop joined Hello Kitty at the NYSE last Wednesday to ring the closing bell.
A yearlong 50th anniversary celebration kicks off today, based on the Sanrio philosophy “Small gift, big smile.” A number of co-branded partnerships are launching, including its recently announced character additions at Build-A-Bear Workshop.
The cover story in
August's issue reports on Sanrio's celebration and what new merchandise plans are in the works for its popular characters.
In other related news, a specially branded Sanrio installation will be on show at The Licensing Industry Awards in London on Sept. 9. The installation kicks off the U.K. celebrations for and the launch of six Sanrio characters that will make their
Photo caption: Executives and guests of Sanrio and Build-A-Bear Workshop paid a visit to the New York Stock Exchange to ring the closing bell on Wednesday, Aug. 4, to commemorate the 50th anniversary of the Sanrio brand.
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