Sanrio's Hello Kitty Rings Closing Bell at NYSE

In celebration of Sanrio’s 50th anniversary, Hello Kitty along with Sanrio executives recently rang the closing bell at the New York Stock Exchange.Kunihiko Tsuji, Sanrio’s chief operating officer, and Maxine Clark, founder chairman and chief

April 6, 2018

Sanrio's Hello Kitty Rings Closing Bell at NYSE

In celebration of Sanrio’s 50th anniversary, Hello Kitty along with Sanrio executives recently rang the closing bell at the New York Stock Exchange.

Kunihiko Tsuji, Sanrio’s chief operating officer, and Maxine Clark, founder chairman and chief executive officer of Build-A-Bear Workshop joined Hello Kitty at the NYSE last Wednesday to ring the closing bell.

A yearlong 50th anniversary celebration kicks off today, based on the Sanrio philosophy “Small gift, big smile.” A number of co-branded partnerships are launching, including its recently announced character additions at Build-A-Bear Workshop.

The cover story in

License! Global

August's issue reports on Sanrio's celebration and what new merchandise plans are in the works for its popular characters.

In other related news, a specially branded Sanrio installation will be on show at The Licensing Industry Awards in London on Sept. 9. The installation kicks off the U.K. celebrations for and the launch of six Sanrio characters that will make their

U.K. debut later this year. The deal includes sponsorship of the casino, which will offer Hello Kitty prizes for the first, second and third winners and a branded lounge area where guests can relax over drinks after the awards ceremony. Table service will be provided by waitresses dressed in Hello Kitty clothing and bar staff in the Westbourne Suite will be wearing T-shirts featuring the six additional Sanrio characters that are now available for licensing. New character images and Sanrio’s 50th anniversary celebration artwork will be projected within the area with free product samples.

Photo caption: Executives and guests of Sanrio and Build-A-Bear Workshop paid a visit to the New York Stock Exchange to ring the closing bell on Wednesday, Aug. 4, to commemorate the 50th anniversary of the Sanrio brand.

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