Sanrio Teams for Hello Kitty Pasta

Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.

April 6, 2018

Sanrio Teams for Hello Kitty Pasta

Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.

Designed to get children having fun in the kitchen, the new pasta line will launch this fall as part of the Hello Kitty #OneKindThing campaign.

The campaign marks Hello Kitty’s Year of Kindness, which will see the character spread kindness, inspiring people to do #OneKindThing throughout 2015.

As part of the collaboration, Karmel and Hello Kitty will also film a series of vignettes for social media, making pasta sauces from scratch.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.