April 6, 2018
Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.
Designed to get children having fun in the kitchen, the new pasta line will launch this fall as part of the Hello Kitty #OneKindThing campaign.
The campaign marks Hello Kitty’s Year of Kindness, which will see the character spread kindness, inspiring people to do #OneKindThing throughout 2015.
As part of the collaboration, Karmel and Hello Kitty will also film a series of vignettes for social media, making pasta sauces from scratch.
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