Sanrio has teamed up with the Victoria and Albert Museum for a new range of products featuring Hello Kitty’s signature bow. The company has also tapped Rising Star Games for a new video game featuring the iconic character and her friends.

License Global

May 17, 2018

1 Min Read

First, the V&A collaboration will tell two design focused stories–one inspired by Hello Kitty’s trip to the V&A museum in South Kensington, London, and the other about her discovery of the Museum's vast collection of Japanese art and design.

“The two brands share a passion for storytelling and the clever integration of original Japanese design with Kitty’s inimitable look will ensure the range will delight children and adults alike,” says Lauren Sizeland, head, business development, V&A.

Next, Sanrio has partnered with Rising Star Games for "Hello Kitty Kruisers," a new Hello Kitty-inspired, multi-player arcade game for Nintendo Switch.

"Hello Kitty Kruisers" invites players to the racing track with Hello Kitty and her friends and challenges them to use their racing skills to unlock outfits, vehicles and more.

"Hello Kitty Kruisers" is exclusively distributed in North America and is now available at retailers including Walmart, Target and Amazon.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like