Sanrio Puts a Bow on Art and Video Games

First, the V&A collaboration will tell two design focused stories–one inspired by Hello Kitty’s trip to the V&A museum in South Kensington, London, and the other about her discovery of the Museum's vast collection of Japanese art and design.

“The two brands share a passion for storytelling and the clever integration of original Japanese design with Kitty’s inimitable look will ensure the range will delight children and adults alike,” says Lauren Sizeland, head, business development, V&A.

Next, Sanrio has partnered with Rising Star Games for "Hello Kitty Kruisers," a new Hello Kitty-inspired, multi-player arcade game for Nintendo Switch.

"Hello Kitty Kruisers" invites players to the racing track with Hello Kitty and her friends and challenges them to use their racing skills to unlock outfits, vehicles and more.

"Hello Kitty Kruisers" is exclusively distributed in North America and is now available at retailers including Walmart, Target and Amazon.