Also showcasing My Melody, Little Twin Star at annual trade show.

Sanrio is showcasing new creative ideas for its top brands at Brand Licensing Europe this week in London, including Hello Kitty, My Melody and Mr. Men Little Miss.

Following Hello Kitty’s 40th anniversary on 2015, this year the company is celebrating the 40th of My Melody and Little Twin Stars.

The company is also highlighting the Mr. Men Little Miss brand, which marks its 45th anniversary in 2016, and plans to introduce four new characters to family Mr. Marvelous, Mr. Adventurer, Little Miss Sparkle and Little Miss Fabulous.

Also in 2016, Sanrio plans to continue the Hello Kitty #onekindthing thing. On Oct. 8, the company, alongside partners Live Nation, Zen Tiger and Warner Music Group, launched the world premiere of "Hello Kitty Live–Fashion & Friends," a live show that will tour the U.K. and France next year.

Finally, Parisian-English fashion designer Olympia Le-Tan has unveiled her spring/summer collection inspired by retro Hello Kitty, My Melody and Little Twin Stars. The line includes 35 handbags in the shape of take-out containers, lunch boxes and pencil boxes.