Sanrio Introduces New Character

Sanrio, creators of Hello Kitty, has introduced a new character in the form of a red panda, named Aggretsuko.

The new character is a self-described 25-year-old single female who works as an office associate for a trading company in Tokyo. Dealing with the everyday struggles of life, Aggretsuko find release in heavy-metal karaoke alongside an alcoholic drink.