Loot Crate, McDonald’s, Lakai and others to release product and promotions this holiday season.
The initial product line features a variety of items including t-shirts, key rings, notebooks, clip-on plush and more featuring the company’s number of characters, as well as co-branded items from partners including:
Loot Crate for a mystery gift crate subscription themed around Hello Sanrio;
McDonald’s for a Happy Meal promotion, beginning Nov. 22, in the U.S. and Canada;
Lakai Footwear for a collection of lace-up men’s skate shoes and apparel;
Girl Skateboards for four collectible Hello Sanrio skate decks, tees and hoodies;
JapanLA for a capsule collection of sportswear;
Jujube for limited-edition, co-branded bags; and
Loungefly for accessories including bags, wallets and coin bags.
Additionally, beginning Dec. 10, BoxLunch retail stores throughout the U.S. will feature a curated collection of apparel, accessories, homewares and gifts and will carry select items within the Hello Sanrio collection. The two companies will also host an in-store event at the Powell Street pop-up store in San Francisco, Calif., Dec. 9-10, that will include a first look at the Kawaii collection and photo opportunities with a Sanrio character.
The Hello Sanrio collection is now available in select Sanrio stores nationwide. A rollout of additional products at BoxLunch, Zumiez, JapanLA and Sanrio.com will continue throughout the holiday season. Select items from the range
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