Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, has announced the launch of their new short-form YouTube animated series titled “Hello Kitty and Friends Supercute Adventures,” produced by Split Studio. In each episode of this YouTube series, audiences will be catapulted into the world of Hello Kitty and Friends.  

Sanrio is speaking at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“Sanrio has always taken immense pride in its commitment to friendship, kindness and inclusivity, making the debut of the ‘Hello Kitty and Friends Supercute Adventures’ animation series remarkably special during our 60^th anniversary year,” says Jill Koch, senior vice president, sales and business development, Sanrio. “Now, our fans and viewers will be able to engage and relate with our characters more closely than ever. We can’t wait to share their sweet stories and see them come to life as never seen before.”

Viewers will follow Hello Kitty and her five closest friends: My Melody, Keroppi, Badtz-Maru, Pompompurin and Kuromi as they go on new adventures in the world of Sanrio. With friendship, kindness and inclusivity as their guiding principles, Hello Kitty and Friends will share and showcase their unique personalities, going outside of their comfort zones to experience and learn new things, tackle challenges and make new friends.  

“As a longtime fan of the brand, it’s an honor to give Hello Kitty a voice,” says Shaene Siders, story editor and head writer, “Hello Kitty and Friends Supercute Adventures.” “Each episode will take viewers through fun and magical adventures that are relevant to today’s audience while highlighting Sanrio’s lovable characters and their unique personalities. It’s a series my daughter and I will enjoy watching together.”

“Hello Kitty and Friends Supercute Adventures” is the first YouTube animated series developed for the U.S. audience that chronicles the adventures of Hello Kitty and her friends living and interacting in a shared universe. The first episode of the series is set to go live on the Hello Kitty and Friends YouTube channel on October 26 at 1:00PM PST. 

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