Sanrio Inc., the international product company best known for Hello Kitty, has announced the formation of its Global Consumer Products division. This newly created business unit will build upon Sanrio's success with dynamic new creative and a global br

April 6, 2018

1 Min Read

and strategy that capitalizes on Sanrio's international popularity and distribution.

To head up this new division, Sanrio has named Janet Han Hsu as president of global consumer products. Ms. Hsu will be based in Sanrio's corporate headquarters in Los Angeles. In a related announcement, Mr. Roberto Lanzi has been named president of global consumer products for the EMEA market. Ms. Hsu will work together with Mr. Lanzi to form strategic global alliances, expand the existing international business, and establish a consistency in brand messaging worldwide.

In her role as president, Ms. Hsu will be responsible for the development and expansion of the Global Consumer Products division with a focus on licensing, new products and product categories, as well as exclusive co- branded partnership programs. She will develop Sanrio's emerging characters for licensing, product development and innovative retail partnerships. One of Ms. Hsu's main initiatives will be to harness the power of the brand's equity and continuously evolve Hello Kitty and all of Sanrio's popular characters creatively across multiple channels and platforms.

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