Sanrio Co-Brands with Eric Carle

The World of Eric Carle and Sanrio Japan have partnered to create The Very Hungry Caterpillar and Hello Kitty products in a joint Japanese program. 

April 6, 2018

Sanrio Co-Brands with Eric Carle

The collaboration will see the creation of an exclusive product line, manufactured and distributed by Sanrio, that joins the two iconic characters in a range of products consisting of more than 20 items including lunch box sets, towels, stationery, bags and plush.

The line targets children ages 2 to 4 and their families and will be sold in all Sanrio shops, online and in dedicated Sanrio sections in department stores across Japan. Sanrio shops in Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, China, Korea, Indonesia, Philippines and Germany will also carry the line.

To celebrate the launch, Sanrio will be hosting special events at Sanrio Puroland in Tama City, Tokyo, from now until June 24.  At the event visitors will be welcomed by Hello Kitty and


costume characters and there will be a variety of games and displays for

families, including: The Very Hungry Caterpillar story time, a Very Hungry Caterpillar-themed bouncy house and play environment, interactive apps, and more. 

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