Sanrio Brings New Character to U.S.

Already a hit in Japan, the character sleeps in his shell, curls up in a bacon blanket, takes naps on a bed of rice and has no motivation to do anything but to lay around.

The brand launched Tuesday Sanrio.com and in select Sanrio stores with limited edition product such as pens, notebooks, mugs and plates. Additional product will be added at a later date.