Megalicense will now work to grow Sanrio brands in Russia and Ukraine.
Hello Kitty already has a robust licensing program in the territory with more than 30 licensees including TVOE, H&M, Inditex (Zara and Oysho), Reklama City, Benetton and M&S (fashion); Gradient (body care); MegaBlock, Unimax and Bluebox (toys); and Ferrero and Confitrade (food).
“I am really satisfied with this partnership,” says Paolo Casarini, licensing director, Sanrio. “I’m sure that Megalicense is the right partner to launch in a proper and successful way the Hello kitty brand together with the other Sanrio characters. We have many exciting projects coming in the next years and we look forward to creating a unique success story in this important territory."
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