Sanrio’s Little Miss Steps into Keds
Little Miss Sunshine, Little Miss Bossy and Little Miss Chatterbox will appear on a new line of sneakers this month.
GLOBAL–Sanrio has partnered with Keds for a co-branded footwear collection featuring its Little Miss characters.
The new, five-piece collection will feature Little Miss Sunshine, Little Miss Bossy and Little Miss Chatterbox on a range of classic Ked styles including the champion and the triple.
“We’re excited to feature such iconic female characters on our designs,” says Gillian Meek, president, Keds. “The collaboration is a fun and chic way to bring Little Miss to life style wise.”
The Little Miss footwear collection will be available on Keds.com and globally, beginning Jan. 25.
“We are delighted with the Little Miss collection and love how Keds has captured the essence of the brand,” says Alastair McHarrie, licensing director, Mr. Men.