Sambro Creates Miffy Collection

Under the terms of the partnership, Sambro will produce a variety of cross-category ranges including plush bags and accessories as well a line of arts and crafts products.

“Miffy is an instantly recognizable and iconic character and we couldn’t be more delighted to add this property to our Pan-European portfolio,” says Nikki Samuels, licensing director, Sambro. “The Miffy plush bag and accessories line in particular will showcase the creativity within our brand new soft lines division and we can’t wait until launch.”

The new Miffy collections will launch across the U.K., Benelux and Nordics.