Saban Brands is expanding the Paul Frank brand in China through a strategic, long-term licensing agreement with Grand Union International Trading Company.

Grand Union International Trading Company will now serve as Paul Frank’s master licensee and retailer in China, Hong Kong and Macau and will manufacture and distribute a wide range of Paul Frank products from apparel to accessories and more.

The deal marks the largest licensed agreement in Paul Frank’s history, and further supports the brand’s significant growth in China. There are currently more than 100 standalone Paul Frank stores throughout China, with plans to expand to more than 500 retail stores during the terms of the agreement. The partnership also coincides with the near-future development of the new store concepts, Paul Frank Kids and Paul Frank Home.

Additionally, Grand Union International Trading Company will have the licensed rights to all future Paul Frank-branded cafés in the market.

Saban Brands has been working with the team at Grand Union International Trading Company ever since the company acquired the Paul Frank brand in 2010, and the continuously successful partnership has led to this new agreement.

“Paul Frank has seen tremendous growth in China with high consumer demand for the brand’s colorful, fun and fashion-forward product,” says Kirk Bloomgarden, senior vice president of global consumer products, Saban Brands. “The Grand Union team has been instrumental in helping us build the Paul Frank brand in China over the past few years, and their success to date proves that they are the right partner to help us further grow Paul Frank’s footprint.”

To launch this extended partnership, Grand Union International Trading Co. will be hosting a Paul Frank 20th anniversary exhibit starting in July. The exhibit, which will travel to multiple mall locations throughout China, will take fans on a journey through the history of Paul Frank through photos, original drawings, videos and classic product to bring the 20-year history of the iconic brand to life.

“We love Paul Frank and are eager to take this iconic brand to the next level. Chinese consumers have such a passion for Paul Frank and its core character, Julius the monkey,” says Dave Qian, chief executive officer, Grand Union International Trading Company. “With this partnership, we are committed to offering new and unique Paul Frank products and experiences.”