Classic Christmas character will be featured in this year’s celebrations as well as in 2017.

SeaWorld Parks & Entertainment has partnered with Character Arts to showcase new attractions featuring Rudolph the Red-Nosed Reindeer as part of the 2016 Christmas Celebration at its parks.

The multi-year agreement will see walk-around characters, photo areas, dinning opportunities and games all featuring the classic Christmas character and his friends Clarice, Bumble the Abominable Snow Monster and Yukon Cornelius. Additional guest experiences will also be added each year.

The Rudolph-themed attractions will be featured at SeaWorld Orlando, San Antonio and San Diego, as well as at Christmas Town at Busch Gardens Tampa Bay and Williamsburg, Va.

“We are thrilled that Rudolph will be part of the wonderful Christmas experiences presented by SeaWorld and Busch Gardens,” says Jonathan Flom, founder, Character Arts. “The creative team at SeaWorld is passionate and they understand that Rudolph is much more than just an entertainment license.”

SeaWorld and Busch Gardens’ holiday celebrations will launch in late November and run throughout the month of December.

 “The addition of the Rudolph characters to our parks reinforces our mission to provide visitors with experiences that matter,” says Anthony Esparza, chief creative officer, SeaWorld. “These iconic characters’ appeal to the entire family and adding them to our already popular seasonal events make SeaWorld and Busch Gardens a premier holiday destination. Generations of our guests that have grown up with Rudolph can now share it with their families in a unique, interactive way.”