Rudolph to Become Light of the Party

Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary of the classic TV special in 2014.

Shindigz Party Supplies has launched a line of decorative cardboard standees in time for the holiday season. Additionally, Shindigz is planning a full line of Rudolph-branded party supplies that will launch next year.

Among the characters featured in the standee line are Bumble the Abominable Snow Monster, Hermey the Dentist, Doe Clarice, Santa and his Elves and, of course, Rudolph, complete with light-up nose.

The standees are available now on the Shindigz website.

"We are thrilled with our new association with Rudolph this year and look forward to 2014 when we will offer a full line of party décor based on the beloved holiday special, ‘Rudolph the Red-Nosed Reindeer,’” says Jacquie Downey, director of sales and marketing, Shindigz.

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