Rubie's, SEGA Europe Team Up for Redesigned Sonic Costume Collection

The new costumes feature Sonic and his friends.

July 5, 2022

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Rubie's Masquerade

Co. U.K. and


Europe has announced a redesigned “

Sonic the Hedgehog

" costume collection, including new designs and updated sizes, for the U.K.  

The new collection will introduce infant sizes, as well as a dress-up mask set featuring Sonic and his friends Tails, Knuckles and Amy.  

“We are incredibly excited to build on our strong foundation with game industry powerhouse SEGA and see where our refreshed ‘Sonic’ costumes take us, especially into markets we haven’t explored before with the brand,” says Mike O’Connell, managing director, Rubie's Masquerade Co. “Our original costumes have always been popular with fans, so with fresh sizes and designs, we expect to see better performance than ever. ‘Sonic the Hedgehog’ has an ever-increasing audience thanks to its longevity as a brand. Seeing individuals who were fans of it in the ’90s and early 2000s having children of their own and sharing their passion with them makes the collection even more meaningful.”  

Rubi'es Masquerade

Co.’s officially-licensed “Sonic the Hedgehog” costume collection is now available at

with updated designs and sizes coming soon. 

SEGA is exhibiting at Brand Licensing Europe 2022. Find out more info



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