Rubie’s Extends Marvel Deal


Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada starting in 2014.

Rubie’s currently produces Marvel costumes and accessories throughout Europe and in other international markets.

Rubie’s new North American line will include costumes, dress-up accessories, masks, make up, high-end collector costumes and accessories, pet costumes, animatronic decorative props, costume shoes, seasonal décor and more.

Products will be available in toddler, child, tween, teen and adult sizes. 

The officially licensed products will encompass all the classic Marvel properties as well as new Marvel films including: Marvel’s Captain America: The Winter Soldier, Marvel’s Guardians of the Galaxy, X-Men: Days of Future Past, Marvel’s Ant-Man and Marvel’s The Avengers 2: Age of Ultron.

In addition, Rubie’s will produce costumes for the new ABC live-action television series “Marvel’s Agents of S.H.I.E.L.D.,” as well as all Marvel classic characters including Iron Man, Spider-Man, Hulk, Wolverine, Thor and Black Widow.

“Marvel has been a tremendous success for Rubie’s internationally, so we are thrilled to offer our U.S. customers the same popular, high-quality products,” says Howard Beige, executive vice president, Rubie’s. “Their library of more than 8,000 characters is a great complement to our other well-established and prestigious line of licenses. Without question, we are delighted to further our collaboration with Marvel and create new and exciting collections for fans of all ages to enjoy for years to come."