Rockpool to Rep Tractor Ted

Rockpool has been appointed at licensing agent for Tractor Ted following the brand’s new partnership with Nickelodeon U.K.

April 6, 2018

Preschool brand plans to drive into the mainstream with new licensing program.

Rockpool has been appointed at licensing agent for Tractor Ted following the brand’s new partnership with Nickelodeon U.K.

Since its launch in 2002, the brand has grown from a preschool production company to a fully diversified business that now includes publishing, consumer products, live events and two permanent Tractor Ted attractions. More than 650,000 Tractor Ted DVDs and 420,000 books have been sold to-date and the Nickelodeon U.K. is now airing "Tractor Ted" clips on Nick Jr., Nick Jr. Too and Nickjr.co.uk.

A number of products are already in market including apparel, toys, lunch bags, bottles, stationery, partyware and bedding, all of which has been developed and distributed in-house.

Now Rockpool will look to expand the brand even further with licensees across all categories of product and promotion from publishing to toys, apparel, homewares, stationery, food and promotion.

“The reaction from licensees at BLE to the Tractor Ted story was wonderful," says Vickie O’Malley, managing

director, Rockpool Licensing. "The opportunity for this well-loved and proven property in the broader marketplace, while still being able to tap into the extraordinary depth of the established non-traditional distribution base, is clearly very appealing.”