Richmond Plans Tiniez Toys, Apparel

Richmond Management Group has secured several new licensing partners in categories including toys and apparel for Tiniez, a new lifestyle brand for tween girls.

April 6, 2018

Richmond Plans Tiniez Toys, Apparel

New tween lifestyle brand secures master toy licensee and apparel and home décor partners.


Tiniez is an aspirational lifestyle brand that aims to empower girls around the world to be themselves, make their mark and follow their dreams. The brand currently features more than 100 characters, each with their own aspiration and backstory.

First, RMG has appointed Jazwares as the brand’s master toy partner, which will develop a range of collectibles and plush that is slated to hit retailers in fall 2017.

Meanwhile, Kandy Kiss is developing a 30- to 40-piece apparel collection that includes tees, fashion tops, hoodies, leggings, skirts, rompers and dresses.

Palamon Costumes, a division of Li & Fung, will introduce a range character costumes, chosen by Tiniez fans, next Halloween.

Next, Jay Franco & Sons will create a range of bedding, bath and beach products, which will be available beginning in 2018.

RMG has also tapped Bare Tree

Media for digital stickers.

Finally, RGM has partnered with “PopJam,” a social content app for kids in the U.K., to support a Tiniez YouTube series featuring DIY videos and tutorials. “PopJam” will also launch in North America this summer.

“Our ability to communicate directly with our fans is what makes Tiniez such an exciting opportunity for retailers and licensees and will allow them to connect with a tween audience in a new and authentic way,” says Jennifer Richmond, managing director, RMG. “We are thrilled to be working with some of the top licensing partners in the industry to develop products that elevate our message of positivity, friendship, determination and self-empowerment aimed at inspiring young girls to follow their dreams and never be afraid to be themselves.”

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