The Nickelodeon character will also be showcased in the Moschino Resort 2018 collection, designed by Jeremy Scott.
Nickelodeon and (RED) have joined forces to debut (SpongeBob)RED, a collaboration to help raise money for the Global Fund as well as awareness around the fight to end AIDS.
The partnership will kick off with exclusive (SpongeBob)RED designs by Jeremy Scott, as part of the Moschino Resort 2018 collection. The new items will span categories including apparel, swim and handbags for adults and children, and each product will feature (SpongeBob)RED designs.
“SpongeBob SquarePants is one of the most iconic animated characters ever, and his fans span generations, demographics, cultures and continents,” says Pam Kaufman, chief marketing officer and president, global consumer products, Nickelodeon. “We are proud to partner with (RED) to debut (SpongeBob)RED, and it is our hope that this collaboration can help shine more light on the need to fight against AIDS.”
The Jeremy Scott (SpongeBob)RED designs will debut today at Milk Studios in Los Angeles with top models dressed in key pieces from the collaboration on the catwalk. The entire collection will be available at luxury retailers and Moschino stores this November.
Additionally, Nickelodeon’s proceeds from all Moschino products will go the Global Fund to Fight AIDS, Tuberculosis and Malaria.
“This exciting creative collaboration between (RED), Nickelodeon, Moschino and Jeremy Scott transforms the iconic and much-loved SpongeBob character into a force to fight AIDS with (RED),” says Deborah Dugan, chief executive officer, (RED). “The partnership will not only raise money to fight this preventable, treatable disease, but will also bring SpongeBob’s enormous fan base–young and old–into this critical fight.”