New toys and digital experiences will help fete the character’s 50th anniversary.

The National Wildlife Federation has signed six new licensing partnerships for the Ranger Rick brand across a host of categories, including digital, print, toys and more.

New partners for the program include MerryMakers for plush; Ruckus Learning for interactive storybooks; Sage Licensing Group and Playlife Company for digital experiences; Braum’s Ice Cream and Dairy Stores for kid’s promotions; Once Kids for wood toys; and The Quarto Group for a series of Ranger Rick publishing titles.

“As we continue to evolve and grow Ranger Rick’s world into new areas and experiences, we are collaborating with like-minded partners who share the National Wildlife Federation’s vision for creating engaging, sustainable and conservation-minded products for today’s children and families,” says Deana Duffek, head of brand licensing, National Wildlife Federation. 

The new products will also help celebrate Ranger Rick’s 50th anniversary, which is being celebrated this year with a range of engaging experiences.