Random House Children’s Book has unveiled initiatives for its fourth annual 25 Days of Grinch-mas campaign.

The annual campaign aims to promote charity and good deeds and includes a host of events including touring meet-and-greets with the Grinch, Grinch-branded activities at local book stores, the opportunity to write to the Grinch and a social media contest. The campaign will also include The Story Stop pop-up bookstore.

Other highlights from the campaign include charity initiatives including a Toys for Tots toy and book drives and book donations to First Book from Random House.

The 25 Days of Grinch-mas campaign kicked off on Nov. 26 and will run throughout the month of December.