Peanuts Worldwide is collaborating with sports brand Puma for a line of footwear, apparel and accessories for adults and kids featuring Charles M. Schulz’s classic characters. The deal was brokered by WildBrain CPLG’s German team.
The Puma x Peanuts adult offering sees the launch of classic Puma styles adorned with members of the Peanuts gang including Charlie Brown, Snoopy and Woodstock in basketball-inspired scenes. The clothing range will include a collection of tees, hoodies and sweatpants for both men and women. The footwear includes the Future Rider and classic basketball style, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack.
The kids’ Peanuts collection encompasses visuals of the characters playing sports including baseball, football and more. In a variety of items for girls and boys, the collection features hats, backpacks and classic T7 track suits. Key Puma footwear styles including the Mirage Mox and Ralph Sampson will also be available in junior, preschool and infant sizing.
“The Puma x Peanuts collaboration brings together two iconic and internationally loved brands,” says Tara Botwick, senior director, territory management EMEA, Peanuts Worldwide. “We’re confident both kids and adults will love the sportswear and accessories that mix PUMA’s distinctive styles with eye-catching Peanuts art in a line full of character, imagination and nostalgia.”
The Puma x Peanuts collection is now available at Puma.com, Puma stores and select retailers.