Coolabi has teamed up with the U.K. woodland conservation charity the Woodland Trust for a new outdoor campaign for preschoolers featuring Poppy Cat.

Poppy Cat content will launch on VisitWoods website beginning April 19, featuring downloadable materials designed to help children ages 2 to 6 years stay engaged during family outings to the woods.

At the same time, Nick Jr. in the U.K. will air nature-themed “Poppy Cat” episodes as well as host campaign content on the Nick Jr. website.

“Poppy Cat is an adventurer who is often embarking on journeys to the woods with her friends. This provides a natural link to VisitWoods and we are pleased to partner with the Woodland Trust to provide exciting content for children and families to make their everyday adventures extraordinary,” says Michael Dee, director of content, Coolabi.