Coolabi has appointed SMC Entertainment Group as the exclusive licensing agent in North America for its TV series “Poppy Cat.”

SMC will launch a full licensing and merchandising program based on the preschool series that will include toys, plush, apparel, accessories, room décor, bedding, games and more. 

“We are thrilled to be working with Coolabi and developing a cohesive consumer products program for the popular ‘Poppy Cat’ TV series in North America,” says Lisa Streff, executive vice president of consumer products, SMC. “These lovable characters resonate with children and parents alike, and we are looking forward to developing this brand and bringing it to life outside of the TV show.”

“Poppy Cat” currently airs in more than 98 territories worldwide including on Sprout in the U.S.

“SMC Entertainment has a strong industry reputation and they are a great team of people,” says Valerie Fry, director of sales, Coolabi. “We are very pleased to be working with them on Poppy Cat. This property has huge potential in the U.S. and we are excited to launch a merchandising program across America.”