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Popeye, Olive Oyl Head to Uniqlo

Popeye, Olive Oyl Head to Uniqlo

King Features is planning a new collaboration with global clothing retailer Uniqlo for its Popeye and Olive Oyl characters.

King Features is planning a new collaboration with global clothing retailer Uniqlo for its Popeye and Olive Oyl characters.

Uniqlo will create a collection of men’s and women’s graphic t-shirts, sweatshirts and hoodies under its UT brand that will arrive in stores worldwide this July.

“Popeye and Olive Oyl are truly global icons, so the beloved characters are well-suited to partner with a global brand like Uniqlo,” says Cathleen Titus, vice president of international licensing, King Features.

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