The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Under the partnership, Popeye and related characters will get their own themed destination on Kuboo.com, Goon Island.
Kuboo will also create and sell Popeye-branded virtual items such as clothing, furnishings and decorations.
Development on the products and new world are already underway and will launch in the first quarter of 2015.
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