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Popeye Continues 95th Anniversary with New Products
New products include fashion, collectibles and more in the next few weeks.
3 Min Read
Popeye 95th ApparelKing Features
As Popeye’s 95th anniversary celebration continues, King Features Syndicate, a unit of Hearst, has launched a variety of partnerships and collaborations that embody the timeless spirit of the iconic sailor man.
New and upcoming collaborations celebrate Popeye's enduring legacy:
Fashion and Ready-To-Wear
BEASTER x POPEYE (China): Second drop in the streetwear collaboration that blends street style and nautical designs with nostalgic elements from Popeye and Olive Oyl. Available in stores and online
Smiffy’s Costumes (U.K.): Range of Popeye and Olive Oyl costumes designed for adults and children, set to debut in early 2025 in Smiffy’s stores and online
iLTHY (U.S.): The Cleveland, Ohio-based streetwear brand recognized for its unique blend of art, culture and community-driven collaborations is partnering with Popeye in 2025
Coach (Global) – Popeye sweaters are launching in Coach’s fall/winter resort collection
BEAMS Golf (Japan) – New products in the Popeye-inspired golf apparel line
Armada Retail Trading Co. (Middle East) – New release of Popeye apparel and accessories
The Souled Store (India) – The second line of Popeye apparel and accessories is development for 2025 in follow up to its 2022 launch
Ocean Park (France) – New Popeye T-shirts, caps and posters for sustainable, pop-art inspired French T-shirt store
Accessories
Bamford London (U.K.): The limited-edition Popeye Steel GMT watch (100 units), introduced in September, features a Popeye-themed Guilloche dial and is packaged in a spinach can-inspired case, available at BamfordLondon.com
Gnoce (U.S.): A Popeye & Friends-inspired jewelry collection, with bracelets, charms, necklaces, earrings and rings, will be released
Bavarian Caps (Multi-territory): Launched in August, this Popeye cap collection is available across Germany, Austria and Switzerland, both in-store and online
Scally Caps (U.S.): An exclusive Popeye cap and pin set inspired by Boston’s unique culture, available at bostonscally.com
Skinnydip (U.K.): Known for its witty, Gen-Z-focused designs, this female-led brand offers a Popeye-themed line of affordable phone cases
Collectibles
Saturday Morning Cards (Multi-territory): A limited-edition set of collectible mini art prints featuring Popeye is available in the U.S., Canada, the U.K. and Australia. A second collection, featuring King Features-owned property, The Phantom, is also in development
MG Collectibles (U.S. and Canada): Collectibles, toys, apparel, hats, accessories, graphic posters, art prints, novelty and more are in development for Popeye and Friends, as well as the Defenders of the Earth brand, also owned by King Features
Food and Beverage
Silver Slice Bakery (U.S and Canada): In a follow-up to its cake mix, Olive Oyl Premium Gluten-Free & Vegan Cinnamon Roll Mix launched on Oct. 1 Amazon and Walmart
Player Ammo (U.K.): A 95th anniversary edition powdered energy drink and shaker bundle with a mango-guava flavor, featuring designs showcasing Popeye and Brutus. Available on the Player Ammo website
“Our commitment to honoring Popeye’s legacy while innovating for the future is stronger than ever,” says Carla Silva, senior vice president, general manager and head, global licensing, King Features. “This vibrant array of collaborations and products spotlight the enduring appeal of our iconic nautical hero. And we look forward to providing fans around the world with more inspirational product and experiences for years to come.”
In addition to these new products, the Natural Museum of American History honored Popeye’s 95 years of influence on pop-culture with a special screening event on Nov. 19. The evening centered around the digital premiere of three cartoon shorts from the Popeye the Sailor series: “Anvil Chorus Girl” (1944), “House Tricks” (1946), and “Olive Oyl for President” (1948). These color shorts were first played theatrically during the 1940s, when Popeye’s popularity reached its peak, immortalizing him as one of America’s favorite characters.
A World War II-era mascot for the everyman, Popeye is known for standing up to bullies, protecting the weak, and fighting for what is right. His wit, grit, unforgettable laugh, and love of spinach launched a legacy that remains “Strong to the Finish” almost a century later. For the first time, courtesy of Warner Bros. Entertainment and Popeye brand owner, King Features Syndicate, these shorts were remastered from the 35mm nitrate successive exposure original camera negatives to create a one-of-a-kind viewing experience that fans will never forget. The content will be on exclusive loan to the museum for the remainder of Popeye’s anniversary year.
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Dec 2, 2024
