Popeye and Olive Oyl Get New Apparel Partner

King Features has teamed up with Bellerose to create a fashion collection that celebrates the iconic cartoon characters Popeye and Olive Oyl.
License Global

February 14, 2019

Popeye and Olive Oyl Get New Apparel Partner

Biplano Licensing, King Feature's representative in France, brokered the deal.

The exclusive collection includes boy’s and girl’s styles that celebrate the character through playful prints, retro-like details and more.

“Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye and Olive Oyl,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “We are excited to bring these iconic characters to a younger generation of fans in Europe with Bellerose.”

The Popeye collection is available now at Bellerose.be

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