The Pokémon Company International has partnered with Sambro for back-to-school range that will launch at retail in the U.K. in 2016. The deal covers stationery, bags and lunchware.
Sambro joins a raft of recently signed U.K. licensees that includes Character World for bedding, Danilo Promotions for calendars, Aykroyds & TDP Licensing for nightwear and underwear and Winning Moves U.K. for board games.
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