As licensing agent, Planeta Junior will oversee all IP consumer products for both the classic brand, which is targeted at millennial audiences, and the animated films and series, which are aimed at young viewers.

“The Smurfs are among the most iconic and beloved characters ever created,” says Ignacio Segura, general manager, Planeta Junior. “We are proud to manage this property in Spain and Portugal, where these little blue creatures have been around several generations (60 years) and keep smurfing kids nowadays. We are sure that both adults and kids will love the amazing products we are developing that will take The Smurfs to places never explored before.”

“The Smurfs” CGI-animated TV series will launch across the globe in 2021.