Metro Goldwyn Mayer has joined forces with H&M for a new Pink Panther-inspired fashion and accessories collection.
CPLG brokered the deal on behalf of MGM.
The H&M Pink Panther collection features the mystery-solving pink jungle cat on a range of children's and adult apparel. The first style to debut is a short sleeve t-shirt and shorts set for with Pink Panther paw prints. Additional styles will roll out in the coming weeks.
The Pink Panther debuted in 1964 and has appeared in several animated series, movies and publications.
“We’re really excited to launch the first Pink Panther collection at H&M worldwide and we look forward to seeing the reaction,” says Jenny Strehle, commercial director, CPLG Nordics. “The Pink Panther is a global pop culture brand that connects with all demographics. As a world leading fashion retailer for all ages, H&M is the perfect company with which to further extend Pink Panther into the world of fashion and accessories and continue the pink trend worldwide.”
The Pink Panther collection is now available at H&M stores across Europe, the Middle East, Africa, North America, South America, select locations in the Asia Pacific and online at HM.com
The H&M collection is part of a wider Pink Panther licensing program led by CPLG across Europe.
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