Pikachu Heads to Build-A-Bear

The Pokémon Company has partnered with Build-A-Bear Workshop to offer an exclusive Pikachu plush, marking the character's first appearance at the toy store. 

April 6, 2018

Pikachu Heads to Build-A-Bear

Iconic Pokémon character will be available as customizable plush in early 2016.


Set to debut in early 2016, the Pikachu plush will come with a Build-A-Bear Workshop-branded Pokémon TCG card as a gift with purchase, as well as a sound chip, Poké Ball hoodie and a Charizard costume. Pikachu will be available at Build-A-Bear Workshop stores throughout North America, Europe and Australia and online.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” says Monika Salazar, director of licensing, The Pokémon Company International. “We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

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